Rodeo Dental
How Genesis scaled content marketing across 45+ pediatric dental locations, achieving 340% traffic growth while maintaining consistent brand voice.
The Client
Rodeo Dental & Orthodontics is one of the largest pediatric dental groups in the Southwest, with 45+ locations across Texas, Arizona, and Colorado. They specialize in making dental visits fun and stress-free for children.
The Challenge
Managing SEO and content across 45+ locations was overwhelming. Each location needed localized content, but maintaining consistency while scaling was impossible with their existing team and agency partners.
The Solution
Genesis was configured to understand Rodeo's unique brand voice and deployed across all locations. The system produces location-specific content that ranks locally while maintaining the fun, family-friendly tone that defines Rodeo.
Key Results
What Genesis delivered for Rodeo Dental
Multi-Location SEO at Scale
Genesis manages content for 45+ locations across Texas, Arizona, and Colorado, each with localized content targeting their specific market.
Pediatric Dental Focus
Content strategy centered on parents searching for kids dentistry, with topics covering first visits, sedation dentistry, and child-friendly procedures.
Consistent Brand Voice
Despite the scale, every piece of content maintains Rodeo's fun, welcoming brand voice that appeals to families with children.
Local Search Domination
Each location now ranks for "pediatric dentist near me" and location-specific terms, driving qualified patient inquiries.
The Journey
From setup to 340% traffic growth
Setup & Analysis
Deep dive into all 45+ locations, competitor analysis, and content gap identification for each market.
Content Strategy
Developed location-specific keyword clusters and content calendar prioritizing high-value pediatric terms.
Content Production
Genesis produced and published 200+ pieces of localized content across all locations.
Results & Optimization
Traffic increased 340%. Continuous optimization based on performance data.