Mess Masters
How a Southern California restoration company increased leads 280% by dominating emergency service searches across 12 service areas.
The Client
Mess Masters is a full-service restoration company serving Southern California. They handle water damage, fire damage, mold remediation, and biohazard cleanup for residential and commercial properties.
The Challenge
The restoration industry is hyper-competitive, especially for emergency searches. Mess Masters was losing leads to competitors with stronger online presence and couldn't keep up with content production across all their service areas.
The Solution
Genesis was deployed with a focus on emergency service keywords and location-specific content. The system produces content optimized for both immediate emergency searches and informational queries that build trust before disasters happen.
Key Results
What Genesis delivered for Mess Masters
Emergency Service Focus
Content strategy optimized for high-intent emergency searches like "water damage restoration near me" and "emergency flood cleanup".
Service Area Expansion
Genesis produced location-specific content for all 12 service areas across Southern California, dominating local search.
Insurance & Process Content
Educational content addressing insurance claims, restoration timelines, and process questions that convert browsers to callers.
24/7 Lead Generation
Content works around the clock, capturing emergency searches at all hours when disasters strike.
The Journey
From competitive struggle to lead domination
Industry Deep Dive
Analyzed restoration industry search patterns, competitor gaps, and high-value emergency keywords.
Content Architecture
Built content strategy around emergency services, locations, and educational topics.
Content Deployment
Published 80+ pieces targeting emergency searches and service area pages.
Lead Surge
Leads increased 280%. Phone calls from organic search became primary lead source.