My Optometry
How a Los Angeles optometry practice achieved #1 local rankings and tripled appointment requests through strategic content marketing.
The Client
My Optometry is an independent optometry practice in Los Angeles offering comprehensive eye exams, contact lens fittings, and treatment for various eye conditions. They pride themselves on personalized patient care.
The Challenge
Competing against large optical chains with massive marketing budgets. The practice had minimal online visibility and was losing potential patients to competitors ranking higher in local searches.
The Solution
Genesis created a content strategy focused on patient education and local search optimization. By establishing authority in eye care topics and dominating local keywords, My Optometry became the go-to practice for the area.
Key Results
What Genesis delivered for My Optometry
Eye Care Education
Comprehensive content covering eye conditions, treatments, lens options, and preventive care that positions My Optometry as the local authority.
Service Differentiation
Content highlighting specialized services like pediatric eye exams, contact lens fittings, and dry eye treatment.
Local Search Dominance
Now ranking #1 for "optometrist Los Angeles" and dozens of neighborhood-specific eye care searches.
Patient Education Journey
Content guides patients from symptom searches through to booking, building trust at every stage.
The Journey
From invisible to #1 in local search
Practice Analysis
Deep dive into services offered, patient demographics, and competitive landscape in LA market.
Content Planning
Developed keyword strategy around eye care services, conditions, and local search terms.
Content Production
Published 60+ pieces covering services, conditions, and patient education topics.
Ranking Success
Achieved #1 local rankings. Appointment requests tripled from organic search.