Atrium
How a Topanga cannabis dispensary grew organic traffic 220% while navigating strict advertising regulations.
The Client
Atrium is a premium cannabis dispensary in Topanga, California. They focus on curated product selection, knowledgeable staff, and creating a welcoming environment for both experienced consumers and newcomers.
The Challenge
Cannabis businesses face severe advertising restrictions. Paid ads on major platforms are prohibited, making organic search the primary growth channel. Atrium needed to build visibility without violating regulations.
The Solution
Genesis developed a compliant content strategy focused on education rather than promotion. By becoming a trusted resource for cannabis information, Atrium attracted customers through helpful content rather than direct advertising.
Key Results
What Genesis delivered for Atrium
Regulated Industry Navigation
Content strategy carefully crafted to comply with cannabis advertising regulations while still driving organic traffic and conversions.
Product Education
Educational content about products, consumption methods, and effects that helps customers make informed decisions.
Local Community Focus
Content positioning Atrium as a trusted part of the Topanga community, not just another dispensary.
Review & Reputation Building
Content and engagement strategy that drove review volume and maintained 4.9-star rating.
The Journey
Compliant growth in a restricted industry
Compliance Review
Analyzed regulations to understand content boundaries and opportunities within legal framework.
Content Strategy
Developed compliant content plan focusing on education, community, and local search.
Content Rollout
Published 50+ pieces of educational and community-focused content.
Growth Achieved
Organic traffic up 220%. Became top-ranked dispensary for Topanga area searches.