Marketing for Attorneys
Authority-building content that ranks for high-value keywords, demonstrates expertise, and drives qualified consultations.
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Pay-per-click isn't sustainable. Organic is the only way to compete long-term.
High-value keywords, brutal competition
"Personal injury lawyer" costs $200+ per click. Organic is the only sustainable path.
Authority takes time to build
Clients need to trust you with life-changing cases. Content builds that trust.
Local is everything
Cases come from your jurisdiction. National traffic doesn't help.
Content needs to demonstrate expertise
Generic legal content won't cut it. Clients need to see you know their specific situation.
Genesis builds authority.
Expert content that ranks for the keywords that matter to your practice.
What Genesis Creates for Law Firms
Content that demonstrates expertise and drives consultations.
Practice Area Pages
Deep-dive pages for every service—personal injury, family law, criminal defense. Each optimized for local search.
Case Type Content
Specific pages for specific cases. "Car accident lawyer" is different from "truck accident lawyer."
Legal Guides
Educational content that demonstrates expertise and captures long-tail searches.
Location Pages
City, county, and neighborhood targeting for firms serving multiple areas.
Typical Law Firm Results
What Genesis clients see in the first 6 months.
Legal Marketing Questions
Genesis creates educational content, not legal advice. All content includes appropriate disclaimers and focuses on general information. We recommend attorney review for technical accuracy.
Genesis is configured with legal advertising guidelines in mind. We avoid testimonials that imply results, include required disclaimers, and follow state-specific rules. Tell us your jurisdiction and we adapt.
All of them—personal injury, family law, criminal defense, estate planning, immigration, business law, bankruptcy, and more. Genesis adapts to your specific practice mix.
Genesis creates better content at a fraction of the cost. Big legal marketing firms charge $5-10K/month for what Genesis does for $1,497. And your content is actually unique, not templated.
Genesis creates the structure and supporting content. You provide case results (with appropriate disclaimers) and client testimonials (following bar rules). We build them into your site properly.
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Your Caseload?
See how Genesis works for law firms. 30 minutes, no pressure.
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